Yet more coverage from our product launch at this year’s National Hardware Show, this time from the Hardware industry’s most read publication, Hardware Merchandising Magazine.
Here’s what the article says about what all went into this:
“While the home improvement retailing business may have got through a rough patch recently, that certainly didn’t stop the wheels turning in the area of new product development. Based on the sheer number of new hardware and home improvement products on display at this year’s National Hardware Show (NHS) in Las Vegas, it appears there is no lack of new ideas out there. In fact, the dedicated New Product World section at the show featured more than 400 innovative new products that are sure to find their way to retail shelves across North America in the months to come, if they’re not there already.
“One of the highlights of the New Product World section at the NHS is the New Product Launch Spotlight Awards. Launched at the 2009 show, the New Product Launch Spotlight Awards program is designed to draw attention to the very latest in new product design and innovation. In order to be eligible for consideration for these awards, the product must have been introduced in 2010, and have no pre-sells, pre-negotiations or exclusive distribution agreements in place. The products are judged by top retailing and distribution professionals and scored for innovation, differentiation/uniqueness, marketability/appeal, product longevity and overall value.”
Out of all the new products there, DewStop is proud to have earned second place. We’ve scanned in the article in full below if you’d like to take a look through the whole thing:
Here’s the description of the event taken from the page 24 “Hardwired for Innovation” article:
